News raises £2M in funding

November 27, 2020, a spinout of UCL’s Computer Science Department, has raised £2M in funding from The Angel CoFund (ACF), Parkwalk Advisors, UCL Technology Fund (UCLTF), and a syndicate of eCommerce-expert angel investors.

Headquartered in London, is an eCommerce and advertising optimisation platform for Amazon. The platform was designed by data scientists and Amazon experts to help brands maximise sales and share category and advertising performance on the e-commerce platform.’s product suite of audit, analytics, and activation are already in commercial use with more than 100 customers, including major multinational brands and leading agencies including Omnicom Media Group and Interpublic Group agencies Reprise and J3. 

Tim Mills, Managing Partner of ACF said: “ is a great example of a UK company using advanced data science to create a strong product offering that delivers unparalleled value to users. Working closely with sellers, brands and agencies enhance their level of retail intelligence on the Amazon platform and provide a layer of technology the extends beyond anything previously available. This unique offering has already seen brilliant market traction and with this funding has the potential to expand in the international eCommerce market.”

You can read more about the raise on UK Tech News here.

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